Evaluation of Service Quality Strategy Essay Example | Topics and Well Written Essays - 2500 words

Evaluation of Service Quality Strategy - Essay Example Service quality refers to an attitude formed by a long-term overall evaluation of a firm’s performance. Customer satisfaction and service quality are closely related. It can be said that satisfaction assists consumers in formulating a revised opinion about their service quality perception. The logic for this may be the following : Consumer perceptions of the service quality of a firm with which he has no prior experiences are based on the consumer’s expectations. Subsequent encounters with the firm lead the consumer through the disconfirmation process and revise perceptions of service quality. Each additional encounter with the firm further revises or reinforces service quality perceptions; revised service quality perceptions modify future consumer purchase intentions towards the firm. High quality satisfying service requires that a firm understand the consumer needs in detail as also the operational constraints. It reminds the service provider to focus on quality, and the process should be designed to support this system by proper control and delivery. Service quality can be a way of achieving success among competing services. This can be particularly so when the competing service firms provide identical services and are located in a small area. Examples could be many bank branches in the same area in a city. Under such circumstances, service quality happens to be the only way of differentiating the different service providers.

The Potentials of the Next Generation Consumers of iPhone Essay

The Potentials of the Next Generation Consumers of iPhone - Essay Example This research will begin with the statement that according to various kinds of literature, it has been widely accepted that a well-built marketing framework comprises certain essential strategic measures and approaches that further leverage marketers to make the long-term sustainability of their offerings within a particular business industry. In this similar context, a strong segmentation of market or target consumers can be asserted as one of the most effective approaches implemented by the organizations while marketing new brands within a particular business market. Moreover, an integrated marketing mix eventually facilitates implementation of strategies associated with product, place, price, and promotion and therefore, ensures the delivery of adequate opportunity to the organizations to build a strong market for their respective products and/or services. Marketing of a product and/or a service is duly considered to be the most effective practices of an organization in building i ts long-term sustainability in a particular industry or business market segment. To overcome the challenges presented by the current fiercely competitive scenario affecting contemporary organizations belonging to different business industries, an effective and well-built marketing plan plays a pivotal role not only to make the offered products successful but also to build a strong position of the products/services and gain competitive advantages through augmenting brand value on the whole. An effective marketing strategy may require the adoption of multiple tools and techniques that can enable marketers to gain significant insights and draw an exceptional brand image of the product in consumers’ mind. The aim of the discussion henceforth is to identify and assess the potentials of the next generation consumers of iPhone product line for Apple and propose marketing mix strategies that would assist the organization in gaining a competitive positioning over its close rivals. iPh one is commonly characterized as a particular product line of smartphones, which is designed, manufactured and marketed by one of the leading brands in the global Information Technology (IT) industry, Apple Inc. In the year 2007, the company launched the first generation of this product, which attracted a huge volume of tech-savvy customers from all around the globe.